A Journey: From Hutch to Vodafone

In one of the major transitions in Indian market, Vodafone has replaced Hutch.. In short time from now, you will see Vodafone everywhere at hutch’s place. Just get your eyes ready to see deep red speech mark logo instead of three deep pink stars. Vodafone has acquired Hutch for an enterprise value of $18.8 billion by agreeing to pay$11.1billion for Huthison
Telecommunication Pvt Ltd.

Hutch was a formidable brand in India as of now but now Vodafone will replace it. Just to give you an idea what it takes to build a brand

—Vodafone has booked virtually all the space on star TV on 20th September and it cost them about INR 130 million in all its ads for that day including Sony Tv. Star sells 10 minutes of commercial time per hour. Hutchison-Essar itself has gone through a major brand transition few years ago from its popular orange brand to Hutch which was supported by its popular advertising blitz.

A huge wave of advertising will roll in coming time as a result of this transition on Newspaper, Outdoor media, Internet and Television.

--Vodafone has set budget for this ad campaign to INR 4 Billion and for that Vodafone has booked huge ad space on channels like Zee, Star, Sony on 20th September.

--Vodafone will change Hutch’s “Wherever you go our network follows” catch with a new one “Make the most of now”.

-- The cost for the campaign is slightly more than which require to retain a brand campaign.

-- Most of the cost will go to change the appearance of dealers to suit the changed brand. It will be 50% of total cost.

Already we have seen beautiful ads shown on the first day - 20th September.
This is just starting, all the best to Vodafone.

Thinking of building a brand?? It takes lot more, so Interbrand is far for Indian brands but not inaccessible.