TATA ready to rover the land with Jaguar Image

With NANO at one end and JAGUAR & LAND ROVER at other end, TATA is surely in the business. Realizing the promise of bringing car in range of one lakh and connecting JAGUAR & LAND ROVER to India somewhere addresses the potential of India to this world. Question to be asked is – Are TATA’s capable enough to manage such high profile brands. Specially knowing that they are not experienced enough in dealing such high profile brands, they only have one good going SUV – Safari back home. One more challenge for TATA’s will be to go on with such vast portfolio of brands. It should never be forgotten that to keep Land Rover and Jaguar at the same place where they are will be next big thing TATA’s have to think about. One important thing which somewhere is lost in this extravaganza is that both these brands were not doing so good when they were taken by TATA’s. But TATA’s potential can never be questioned if we were to believe their rapo. With all the three players in the race of going after two brands, staff of Jaguar and Land Rover choose TATA over others. Keeping their beliefs Ratan Tata has announced not to shift manufacturing facility to India. Surely, Ratan Tata has all good guns in the beginning. Both his recent projects are fetching public to brand TATA like never before. If roads leading to Pragati Maidan in Delhi during trade fare were jam packed coz of NANO than other business news fight hard to find space when Land Rover and Jaguar story filled all business editions of newspapers. With this hype at both extreme ends, TATA must have multiply its visibility. Among all this hype at roads, thinkers inside TATA must be working out the projections and combinations they need to frame to get return on investment. The real game is yet to begin as non of the projects are open to public for voting by showing as NANO is yet to come on roads and Jaguar & Land Rover story still need time to justify $2.3 billion. Whatever is done by now is easy part of the full work, the rest is still to come. All the best to TATA for their first part of game - when NANO will come on roads…